While COVID-19 has negatively impacted hiring in certain areas, there are some job functions that are experiencing rapid growth. To take advantage of this growth, identify where the demand exists, and find opportunities that overlap with your education, skills, and experience. Below is a list of job functions with existing demand and the skills to highlight for each.

Digital Marketing/Ecommerce

• Digital marketing promotes and advertises brands through digital platforms like Facebook, LinkedIn, Instagram, or Twitter.  Ecommerce marketers use tactics like email campaigns or social media to build brand awareness and increase sales. 
• Skills:  Marketing, social media, data analysis, writing, and editing.

Accounting

• An accountant works with a company or organization to communicate its financial information.  Public accounting focuses more on the preparation and review of tax filings and audits, whereas corporate accounting includes working with businesses and maintaining their financial records.
• Skills:  Analytical, quantitative, Excel, problem-solving, and communication.  

Consulting/Management Analyst

• Consultants work with clients and organizations to offer solutions and expert advice on how to improve business performance.  They work in many areas including management, human resources, education, marketing, accounting, and finance.
• Skills: Communication, problem-solving, decision-making, creative thinking.

Market Research Analyst/Specialist

• The three main tasks for market researchers are the collection and analysis of market information, identifying market trends, and segmenting markets. Some of the tools they utilize are statistical analysis, surveys, secret shoppers, focus groups, and product tests.
• Skills: Analytical, communication, Excel, attention to detail.

Finance / Revenue Analysts

• Financial and revenue analysts work with businesses and individuals to help them make smart financial and investment decisions.  They analyze revenue and finances, and consult on the distribution of their money and assets.    
• Skills: Problem-solving, critical thinking, analytical 

Don’t know what skills you have or want to build your skills in certain areas? Try these out:

• Think back to a previous position/internship. List all of the tasks that you did in the position. Now list the skill(s) required to do each of the tasks. 
• If you are still unsure of what skills you have or an area of interest then CareerExplorer is an awesome resource. It helps you identify your personality type, skills, and jobs that relate to your skills.
• LinkedIn Learning
  • LinkedIn Learning is a tool that can help you develop a wide variety of skills. You can hone knowledge on different software and programs including Adobe Analytics and Google Analytics.
  • DePaul students have access to LinkedIn Learning for free. This article provides tips on additional skills to develop using it.