Marketing Your Service Experiences to Potential Employers

By: Mackenzie Canfield, DePaul University English and sociology major ’17 and peer career advisor

For many of us, service is a critical part of our experiences as DePaul students. It’s an opportunity to not only engage with various Chicago communities, but also build lasting, impactful relationships with individuals outside of our immediate DePaul networks. However, as it comes time to apply for internships and full-time positions, it is often hard to envision how these service experiences play into our professional goals.

While the context is different, many of the skills developed through your time spent volunteering are transferable, and therefore marketable to a potential employer. These are skills that will stand out on your resume and cover letter, highlighting who you are as an internship or job candidate.

Skill Identification

First, ask yourself, how do I engage with the communities I’m working with during my service experiences? Often times, the initial response is, I help students in Back of the Yards with their homework, or, I play games with residents at a Garfield Park senior center. While these responses are certainly true, in order to best market service experiences to a potential employer we’ll have to dig a little deeper to pull out the more valuable and unique skillsets being utilized.

Let’s work with the first example of tutoring students in Back of the Yards. Tutoring, as a skill, may be marketable for some professional positions, however, if you’re pursuing accounting, marketing, health sciences, or any other number of fields, it might be less important. Tutoring does not have to be the skill we focus on, though. Let’s think: What else does tutoring students in Back of the Yards involve? It involves listening to students’ stories in order to best help them, supporting full-time staff by continuing to live out the mission of the school or organization, as well as initiating and planning different events for the students based on what they—and the community members—need.

Listening, supporting, initiating, and planning. Those are four skills that an employer within any industry would like to see displayed on your resume or cover letter. Additionally, they will take note of the fact that you were intentional of the skills you mentioned and that you took the time to think of your experiences in the context of the position you’re applying for.

To work on further identifying the skills you’ve used and developed through your service experiences, consider these common transferable skills utilized within volunteering contexts:

screen-shot-2016-12-14-at-11-57-36-am

Skill Communication

Now that you’ve identified the transferable skills used in your service experiences, the next step is thinking about how to communicate those to an employer in your application documents.

In terms of your resume, your service experience probably best fits under “Additional Experience” or “Volunteering Experience,” depending on how you’ve organized your resume. Regardless, we will communicate the transferable skills we’ve just identified through descriptive bullet points listed underneath the volunteering experience.

You’ll begin each bullet point with one of the transferable skills you’ve identified. This can be thought of as what you did. From there, you’ll want to add detail to the bullet point so it also includes how you did it, as well as why you did it. This way, the potential employer will best understand your skills and experiences.

With formatting, here is how our tutoring in the Back of the Yards example might end up looking:

Back of the Yards College Preparatory High School, Chicago, IL — Sept. 2015 – Present

Volunteer Tutor

  • Listen to students during tutoring sessions in order to develop lesson plans and activities that best engage them as they prepare to apply for colleges
  • Support full-time teachers and staff by providing supplemental instruction and one-on-one advising to students with low attendance records
  • Initiate and plan school-wide events and open dialogues that allow students to identify and solve issues within their Back of the Yards community

When thinking about your cover letter, if you’ve had one or more internships, completed a long-term research project, or studied abroad through a relevant program, it is very possible that you might not mention your service experience. However, if you’re looking for a way to demonstrate relevant skills in one of your cover letter’s body paragraphs, a consistent volunteering experience is a great opportunity to do that.

First, take a look at and highlight the skills being mentioned in the job description. Then, ask yourself, how have I demonstrated these skills through my service experiences? Your answer will most likely connect back to some of the ideas displayed through the bullet points in your resume, however we want to remember that your cover letter is a chance to say more than what’s on your resume. So, rather than just filling a body paragraph with the same skills mentioned in your bullet points, go into greater detail about one or two of those bullet points, thus further focusing on specific skills the employer is looking for.

Volunteering with different communities can be experiences that end up defining us, and how we live our lives. However, it’s common that we instinctively separate our service from our professional development. This doesn’t have to be the case. By considering the transferable skills we develop within service, we can best market them to potential employers.

Love What You Do: Ronald McDonald House

By: Rachel Chessky, DePaul University marketing and economics major ’16

Life after college is filled with many exciting new adventures; hiding one’s career path is perhaps the most exciting challenge of them all. At DePaul, each student has to fulfill the Experiential Learning requirement and one way to do this is through an internship. Furthermore, you never know when that internship could turn into a full-time position.

For Brittany Wozniak, her internship at Ronald McDonald House led to her full-time position as volunteer services manager. Ronald McDonald House provides a “home away from home” for families of children receiving treatment at nearby hospitals. It becomes a place where family members can eat, sleep, and unwind in a comfortable setting blocks from where their child is being treated. Today, Brittany is responsible for the scheduling of Meal Groups, Cookie Groups, and other Family Activities throughout all of the Ronald McDonald House locations.

Looking back at her internship, Brittany realizes that being at the Ronald McDonald House and learning their mission allowed her to see what she wanted to do with her life. Internships can have a profound effect on students and allows them to develop a better understanding of their interests and potential career paths. So, when Brittany’s boss approached her with a part-time position after graduation, she accepted. One year later, she applied for a full-time position that had just become available and received the role.

Being at the Ronald McDonald House and learning their mission allowed [Brittany] to see what she wanted to do with her life.

Brittany noted that “having a great relationship with [her] bosses helped [her] feel confident going into the interview and also helped [her] transition into the new role.” Brittany was able to rely on them for advice; they also provided her with tools to help transition to the new position. Establishing these relationships is a major component of having an internship. The people you meet may have a big influence in which position you get in the future. You never know who your next opportunity may come from.

An important skill Brittany was able to take away from her internship and incorporate in her daily life was adaptability and flexibility:

“Every day is new and different and I was able to adapt to the busy environment. I became more patient when dealing with individuals both in the Ronald McDonald House and with other staff members.”

Her internship gave her the skills and experiences necessary to tackle this role in the non-profit field.

When asked what advice she would give to current DePaul students, Brittany replied, “I would tell each student to be patient, work hard, and love what you do…loving what you do and where you work will help you gain the experience and skills to grow.”

Loving her internship assured Brittany this career path was right for her. Now she has a full-time position with an organization she loves and hopes to be a part of for years to come.


This type of opportunity may be just around the corner for you. If you are searching for an internship, make sure to visit us at the University Internship Program in the Loop Career Center! For any questions, please email uip@depaul.edu.