This Week’s Hiring Trends: Media, Communication, Arts & Entertainment

Updated 7/2/2020

Given the rapid changes associated with the pandemic, we will be regularly sharing reporting trends in hiring sectors across the Chicagoland area in the Media, Communication, Arts, and Entertainment career community. This week, we’re focusing on trends in Advertising & Public Relations.  

This week’s Key Take-aways

  • Public Relations, Digital Marketing, & Strategic Planning are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings 15% of the time for Public Relations, 12% for digital marketing, and 12% for strategic planning.
  • Communications, Management, & Sales are the top soft skills to showcase in your resume with the frequency of these skills showing up 64% of the time for communications, 39% for management, and 36% for sales
  • 21% of postings require 0-1 years of experience. 
  • Oracle, Abbvie, & MarketCrossing are the top companies posting. 

According to EMSI, the number of active job postings for Advertising & PR have declined by nearly 31% from June 2020. The decline in roles has been consistent for the last week.  Public Relations, Digital Marketing, & Strategic Planning are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings 15% of the time for Public Relations, 12% for digital marketing, and 12% for strategic planning. Communications, Management, & Sales are the top soft skills to showcase in your resume with the frequency of these skills showing up 64% of the time for communications, 39% for management, and 36% for sales. 21% of postings require 0-1 years of experience. Oracle, Abbvie, & Marketcrossing are the top companies posting.

The DePaul Career Center is here to help you reach your career goals. Check out our Summer 2020 Programming Calendar to get information on programs to help your job search during a pandemic, upskill, and more!  Meet with your Media, Arts, Communications, & Entertainment Career Advisor to make sure you are showcasing the skills and experiences employers are looking for. 

 


 

Updated 6/24/2020

Given the rapid changes associated with the pandemic, we will be regularly sharing reporting trends in hiring sectors across the Chicagoland area in the Media, Communication, Arts, and Entertainment career community. This week, we’re focusing on trends in Journalism, Entertainment, & Production.

This week’s Key Takeaways

  • Journalism, Copywriting, & Adobe Photoshop are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings 30% of  the time for Journalism, 28% for copywriting, and 14% for Adobe Photoshop.
  • Opportunities for Copywriters include 1,369 opportunities, 290 for videographers, and 167 for sales photographers. 
  • Communications, Writing, & Editing are the top soft skills to showcase in your resume with the frequency of these skills showing up 61% of the time for communications, 38% for writing, and 32% for editing. 

According to EMSI, the number of active job postings for Journalism, Entertainment, & Production declined by nearly 31% from May 2019 to May 2020. While postings have declined,  It is encouraging to note that 33% of openings in Journalism, Entertainment, & Production only require 0-1 years of experience. Similarly, 18% of openings are listed as entry-level positions, with no experience listed. Journalism, Copywriting, & Adobe Photoshop are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings 30% of  the time for Journalism, 28% for copywriting, and 14% for Adobe Photoshop. 

When it comes to recruiting at DePaul specifically, remember the importance of completing your Handshake profile so employers can proactively reach out to you! Check out this article for tips on how to woo recruiters. We’ve  also recently launched a Career Community Linkedin Group to stay connected! We’d love to have you join!  Meet with your Media, Communication, Arts, and Entertainment Advisor to talk about career opportunities! 

 



Given the rapid changes associated with the pandemic, we will be regularly sharing reporting trends in hiring sectors across the Chicagoland area in the
Media, Communication, Arts, and Entertainment career community. This week, we’re focusing on trends in Advertising & Public Relations.

Key Takeaways:

  • Public Relations, Digital Marketing & Strategic Planning are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings around 12-15% of the time.
  • Opportunities for Research Analysts (Life, Physical, and Social Science), Marketing Coordinators, and Marketing Managers lead the pack at 19,831 positions in the Chicagoland area.  
  • Employers, such as Vizion Group, Welcome Wagon, and Tribune Media Company are proactively connecting with DePaul students on Handshake. Make an appointment with your Media, Communication, Arts, and Entertainment Advisor or Ambassador today to make sure your profile stands out to top employers! 
  • Nexxt, Illinois.gov,, Employmentcrossing, and Learn4good are reported by Emsi to be the top posting sources.

According to EMSI, across the domains of Advertising & Public Relations, the number of active job postings declined by nearly 31% from May 2019 to May 2020. While postings have declined,  It is encouraging to note that 21% of openings in Advertising & PR only require 0-1 years of experience, which is great news for 2020 grads. Similarly, 20% of openings are listed as entry-level positions, with no experience listed. Public Relations, Digital Marketing & Strategic Planning are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings around 12-15%. 

  • When it comes to recruiting at DePaul specifically, remember the importance of completing your Handshake profile so employers can proactively reach out to you!
  • On Handshake there are nearly 1,500 employers in the Advertising, PR, and Marketing Industry. These are a part of the over 900 employers with active postings who are looking to hire DePaul students right now!
  • Meet with your Media, Communication, Arts, and Entertainment Advisor or Ambassador to make sure you are showcasing the skills and experiences employers are looking for. 

DePaul Diaries: Life as a PR & Media Relations Intern

By: Lucil Macwan, DePaul University public relations and advertising major ‘17

DePaul Diaries is a day-in-the-life blog series written by DePaul students. The series unveils DePaulians’ experiences as interns in their field of choice. Students share their honest thoughts about their experiences, what they learned as an intern and advice for students who are interested in the same field.


A professor once told me that public relations is what keeps the world informed. During my last four months as a PR intern for DePaul, I learned that this is quite true. So, what do PR professionals do? Let me give you a glimpse of what you can expect when you begin your own adventure.

As a transfer student coming into DePaul, I didn’t have much time to apply for internships before graduation. Fortunately, I was offered a position at the very university I attend; from the time when I started working in the DePaul Office of Public Relations & Communications (OPRC) in September to now, I have grown to have much respect for the profession.

Being a PR intern, I quickly learned to create engaging and interesting content for the DePaul community by writing about upcoming events, feature stories and press releases. In the beginning, I was writing press releases that informed the public about exciting campus events. Our goal at the office is to provide public service by keeping our audience informed and spotlight DePaul’s great professors, students and achievements. This experience allowed me to research and strengthen my writing and communication skills.

As I adjusted to the company culture, I was given more responsibilities that provided opportunities to conduct one-on-one interviews with people whom I was writing a story or press release about. This was my favorite part about the job because it allowed me to become educated around topics I previously didn’t know much about. In the four months that I have been a PR intern, I have written about Shakespearean plays, medical research, movies and more.

Though PR consists of a lot of writing, refinement and research, you also have to have good communication skills; being able to talk to team members about ideas, feedback and planning is important. Each one of us at the office works as a unit to ensure DePaul is represented in the best way possible.

From my experiences, my best advice would be to not worry so much about having all the skills when applying for internships; you will learn and acquire skills as you progress through your career. When I was applying for internships, I often felt very intimidated by long job descriptions, but I soon learned that work ethic and a willingness to learn goes a long way with employers. As a PR intern for DePaul, I learned to effectively communicate with a team, to conduct research and to navigate the ins and outs many software programs used in the PR world. Not knowing everything is okay, but curiosity to know more is what matters.

I also highly suggest creating a portfolio of writing material that you have done in or out of class, as it’s a good starting point for recruiters to get a sense of your writing style. Remember, when you write, your audience may or may not know much about the topic at hand, it’s your job to make it as accessible as possible.

Now that you have an idea of what it’s like to work in PR, are you ready to take the next step?

 

4 Chicago Meetups That Need to Be on Your Radar

By: Gracie Covarrubias, DePaul University organizational and multicultural communication major ’18 and Career Center communications assistant

Chicago is a hub for creativity, innovative conversations, and collaborative efforts amongst the most inventive minds in the city. With that said, Chicago’s best and brightest have come together in a variety of different ways and spaces to make knowledge, ideas and connections not only accessible, but engaging and entertaining. Check out this list of the top four monthly meetups that should be on your radar this year!

Coffee and Conversations

Cost: Free

Coffee and Conversations (C&C) is the brainchild of DePaul adjunct and consulting guru, Levi Baer. This Chicago-based group of entrepreneurs and innovators meet on Saturday mornings once a month to partake in collaborative conversations and learn about community-wide projects. C&C unites professionals across all fields including, health and wellness, event planning, photography, fashion, nonprofits, education, business, and tech. The exciting conversations take place at a new location each month in an effort to explore the wide range of businesses in the Chicago area. Stop by to learn from Chicago’s driven network of young entrepreneurs.

Publicity Club of Chicago Luncheons

Cost: $25

The Publicity Club of Chicago (PCC) is recognized for the connections and resources it provides Chicago’s leading public relations professionals. This group hosts monthly luncheons at Maggiano’s Little Italy where they moderate a panel of communications aficionados ranging from broadcast assignment editors to successful crisis PR professionals. These luncheons provide a space for PR lovers, both established and aspiring, to engage in critical conversations surrounding industry trends and innovative PR strategy. Visit their website for more info on their upcoming events.

CreativeMornings

Cost: Free

CreativeMornings is a meetup that provides out-of-the-box minds with a space to connect and share ideas. CreativeMornings began in 2008 with Tina Roth Eisenberg’s dream of hosting an accessible event for New York’s creative community. This dream snowballed and is now a reality in over 100 cities worldwide. Chicago’s local chapter hosts a CreativeMornings once a month on Fridays to help celebrate the overflowing talent in the city. Revamp your Friday mornings and attend one of their meetings.

Mac and Cheese Productions: Idea Potluck

Cost: $10

Mac & Cheese Productions is a consulting movement spearheaded by Saya Hillman, a community-building expert. Mac & Cheese Productions offers a variety of consulting services to companies and individuals, but beyond consulting, idea sharing is at the top of their to-do list. As a result, the “Idea Potluck” was born. This potluck is made up of ideas rather than food, and it brings together Chicago’s most hilarious, brilliant and visionary citizens and invites them to share wisdom for just 6 minutes at a time. Idea Potluck presenters have ranged from documentary filmmakers and love coaches to Chicago Tribune columnists. This Idea Potluck is a must see event year-round.

DePaul Diaries: Life as a Tech PR Intern

By: Chloe Leuthaeuser, DePaul University communications and media major ‘17

DePaul Diaries is a day-in-the-life blog series written by DePaul students. The series unveils DePaulians’ experiences as interns in their field of choice. Students share their honest thoughts about their experiences, what they learned as an intern and advice for students who are interested in the same field.


The last three months as a public relations intern in San Francisco at MSLGroup have been a whirlwind. But, as the popular saying goes, all good things must come to an end, including internships. So, what is being a tech PR intern all about? Let me tell you a little bit about living and working in San Francisco.

Applying to internships with a variety of top tier PR firms around Chicago was stressful. But, I honed in on a select few places that really interested me and took my time with those applications. For the MSLGroup application, they asked me to select three locations; I chose Chicago, New York and then went wild and chose San Francisco. To my shock, I got called to take part in their San Francisco Summer Insider’s Challenge Day, which is a fancy name for their internship interview process.

The Challenge Day was an 8-hour group interview with seven people. I was warned it was like a shark tank, so needless to say, I was nervous. However, the morning of the interview, I took a deep breath, went in confident and ended up having fun—I know, I sound crazy. The rest was history; after spring quarter, I moved to San Francisco to embark on a new journey.

As a quick point of reference, MSLGroup is a global PR firm with nine offices in the U.S. and is Publicis Groupe’s strategic communications and engagement company. Each office caters to a different market. So, for example, Detroit works heavily in the automotive industry, New York and Chicago are more in the consumer and corporate industry, and San Francisco is primarily technology.

Due to the niche markets, most of the client teams I worked with were in a technology or healthcare-related field. This was totally new for me—I’m not a tech person! Even though I do not see myself continuing in the tech industry, I learned an incredible amount from my experience. It was well worth stepping outside of my comfort zone to orient myself within the world of technology.

So what did I really do? As you probably hear most PR professionals say, every day is different. And although that was true, I also had regular clients, meetings and assignments. Each morning I would complete several industry news searches for clients, sweep for recent client coverage, and update a series of metric grids. Throughout the day I attended internal and client meetings—taking notes and absorbing everything I could—and completed a series of ongoing projects such as blog posts, briefing books, media lists, new business research, and even a video series!

What was the best part of my internship? Exploring a new city was incredible, but internship-wise, working closely with the managing director of the western region/global strategy lead on a series of impact videos definitely takes the cake. My fellow intern and I were given full control over a video series that was promoted to California legislators to garner their vote on a critical piece of housing legislation. We went to the interviews, transcribed content, drafted storyboards, wrote scripts, came up with social media plans, and offered suggestions for the final cut. You can check out the final video here!

What were the top things I learned? Well, if I were to boil it down, I think these are my biggest takeaways:

  • You can learn something from every experience and every person
  • A positive attitude will get you far
  • Stepping out of your comfort zone to try something different is worth it
  • Your hard work will not go unnoticed, so give every task your best no matter how small or trivial the assignment may seem

Want to learn more about Chloe’s internship experiences and career exploration? Connect with her on LinkedIn!

 

Get Real With: Page One PR

By: Renee Radzom, DePaul University graduate, former University Internship Program (UIP) assistant

Gettin’ real with Page One Public Relations Founding Principal Megan (Richards) Martin. In this employer spotlight post, get an inside look at what it would be like to intern with a PR agency.


The public relations field can be tough. All positions are extremely fast paced and you’re working with a number of companies daily. There’s a lot to learn before you jump in and become a PR manager after college. Megan Martin, owner of Page One Public Relations, shared some great insight about how the PR industry runs and how her interns run with it in her company.

An internship in PR isn’t easy, according to Megan. “Most businesses offer remote working in this day and age,” Megan said. So, how does an intern keep up with this new virtual world? Megan explained that communication is key to staying on task. Even though a lot of the work is done outside of the office, it doesn’t mean that it’s not important; it means that communicating with a supervisor is essential to keeping up.

Personally, when looking for new interns, Megan looks for PR majors that are involved with extracurricular activities. Some of the things she lists that are great to mention is being the PR chair at a sorority or volunteering at a local charity. Activities that show you’re out there contributing are great assets to have in the interview room. Megan also loves when potential interns know how to use the program Cision, but that’s not a deal breaker for her.

Activities that show you’re out there contributing are great assets to have in the interview room.

So, are you wondering what it’s like working in this mostly online world? Extremely fast paced! Megan said PR isn’t for “the faint of heart,” but there is still a lot of fun to be had. There are some really cool projects, and you’ll have the opportunity to meet and work with some great companies. 

At Page One, interns are given a variety of tasks and responsibilities. Interns will handle press clippings, assist in monthly recap reports, research event locations and details, build media lists and handle their increasingly vital social media presences. A lot of this can be done remotely, but Megan requires a few in-person meetings a month, as well as weekly check-ins in order to stay up-to-date with the intern. Megan also stated that as long as the intern puts 100 percent into their internship, she is more than willing to help the student find a job after college as a reference, resource or in any other way she can.

Another important aspect that Megan noted was that this type of job can be difficult for some students because there isn’t someone around 24/7 keeping them on task. Megan said that the best way to deal with this is to take it seriously: “Most internships are paid or students receive college credit…it [the internship] needs to be treated just as important as a class.”

There’s a lot to take on in the PR field, and while it’s not for everyone, it can be really enjoyable to those who are interested. For those seriously considering a career in PR, Megan’s company offers the opportunity to get an inside look into the field and to gain personal experience.


Inspired and interested in finding a job or internship in the PR industry? Check out Handshake for new career listings!