This Week’s Hiring Trends: Media, Communication, Arts & Entertainment

Updated 7/2/2020

Given the rapid changes associated with the pandemic, we will be regularly sharing reporting trends in hiring sectors across the Chicagoland area in the Media, Communication, Arts, and Entertainment career community. This week, we’re focusing on trends in Advertising & Public Relations.  

This week’s Key Take-aways

  • Public Relations, Digital Marketing, & Strategic Planning are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings 15% of the time for Public Relations, 12% for digital marketing, and 12% for strategic planning.
  • Communications, Management, & Sales are the top soft skills to showcase in your resume with the frequency of these skills showing up 64% of the time for communications, 39% for management, and 36% for sales
  • 21% of postings require 0-1 years of experience. 
  • Oracle, Abbvie, & MarketCrossing are the top companies posting. 

According to EMSI, the number of active job postings for Advertising & PR have declined by nearly 31% from June 2020. The decline in roles has been consistent for the last week.  Public Relations, Digital Marketing, & Strategic Planning are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings 15% of the time for Public Relations, 12% for digital marketing, and 12% for strategic planning. Communications, Management, & Sales are the top soft skills to showcase in your resume with the frequency of these skills showing up 64% of the time for communications, 39% for management, and 36% for sales. 21% of postings require 0-1 years of experience. Oracle, Abbvie, & Marketcrossing are the top companies posting.

The DePaul Career Center is here to help you reach your career goals. Check out our Summer 2020 Programming Calendar to get information on programs to help your job search during a pandemic, upskill, and more!  Meet with your Media, Arts, Communications, & Entertainment Career Advisor to make sure you are showcasing the skills and experiences employers are looking for. 

 


 

Updated 6/24/2020

Given the rapid changes associated with the pandemic, we will be regularly sharing reporting trends in hiring sectors across the Chicagoland area in the Media, Communication, Arts, and Entertainment career community. This week, we’re focusing on trends in Journalism, Entertainment, & Production.

This week’s Key Takeaways

  • Journalism, Copywriting, & Adobe Photoshop are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings 30% of  the time for Journalism, 28% for copywriting, and 14% for Adobe Photoshop.
  • Opportunities for Copywriters include 1,369 opportunities, 290 for videographers, and 167 for sales photographers. 
  • Communications, Writing, & Editing are the top soft skills to showcase in your resume with the frequency of these skills showing up 61% of the time for communications, 38% for writing, and 32% for editing. 

According to EMSI, the number of active job postings for Journalism, Entertainment, & Production declined by nearly 31% from May 2019 to May 2020. While postings have declined,  It is encouraging to note that 33% of openings in Journalism, Entertainment, & Production only require 0-1 years of experience. Similarly, 18% of openings are listed as entry-level positions, with no experience listed. Journalism, Copywriting, & Adobe Photoshop are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings 30% of  the time for Journalism, 28% for copywriting, and 14% for Adobe Photoshop. 

When it comes to recruiting at DePaul specifically, remember the importance of completing your Handshake profile so employers can proactively reach out to you! Check out this article for tips on how to woo recruiters. We’ve  also recently launched a Career Community Linkedin Group to stay connected! We’d love to have you join!  Meet with your Media, Communication, Arts, and Entertainment Advisor to talk about career opportunities! 

 



Given the rapid changes associated with the pandemic, we will be regularly sharing reporting trends in hiring sectors across the Chicagoland area in the
Media, Communication, Arts, and Entertainment career community. This week, we’re focusing on trends in Advertising & Public Relations.

Key Takeaways:

  • Public Relations, Digital Marketing & Strategic Planning are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings around 12-15% of the time.
  • Opportunities for Research Analysts (Life, Physical, and Social Science), Marketing Coordinators, and Marketing Managers lead the pack at 19,831 positions in the Chicagoland area.  
  • Employers, such as Vizion Group, Welcome Wagon, and Tribune Media Company are proactively connecting with DePaul students on Handshake. Make an appointment with your Media, Communication, Arts, and Entertainment Advisor or Ambassador today to make sure your profile stands out to top employers! 
  • Nexxt, Illinois.gov,, Employmentcrossing, and Learn4good are reported by Emsi to be the top posting sources.

According to EMSI, across the domains of Advertising & Public Relations, the number of active job postings declined by nearly 31% from May 2019 to May 2020. While postings have declined,  It is encouraging to note that 21% of openings in Advertising & PR only require 0-1 years of experience, which is great news for 2020 grads. Similarly, 20% of openings are listed as entry-level positions, with no experience listed. Public Relations, Digital Marketing & Strategic Planning are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings around 12-15%. 

  • When it comes to recruiting at DePaul specifically, remember the importance of completing your Handshake profile so employers can proactively reach out to you!
  • On Handshake there are nearly 1,500 employers in the Advertising, PR, and Marketing Industry. These are a part of the over 900 employers with active postings who are looking to hire DePaul students right now!
  • Meet with your Media, Communication, Arts, and Entertainment Advisor or Ambassador to make sure you are showcasing the skills and experiences employers are looking for. 

Advice for the Class of 2020 from a Supervising Producer at WGN Radio

Today’s job search advice comes from Ashley Bihun, Supervising Producer at WGN Radio, to offer tips and suggestions for the Class of 2020. 

What tips do you have for students conducting a job search in the media right now?

Before you even start to apply for jobs, do research on the specific companies in your industry. Read reviews from previous employees and current employees, check out their newsletters if they have one, read about the history of the company and how it has evolved, and get a basic understanding of what the company stands for and what they do for the public. If you don’t particularly like a specific company, don’t waste your time trying to get a job there. Once you have a couple of companies you would like to work for, go to their career sites and start looking around to see if they are hiring or not. 

Then, when conducting the job search make sure you know what type of job you’re looking for. I know that’s hard to tell college students who may not really know what they want to do with their degrees yet, but don’t use generic terms such as media, journalism, or marketing. Be more specific. Do some more research into the media industry to see where you personally think you’ll thrive the best, then use keywords that fit that job description. The little extra work will be worth it in the long run because you’ll find a career path you’re better suited for in a company you like and therefore will have a better chance of getting the job. The interviewer can tell whether or not you’re excited for the job or if you’re just applying to get an internship “out of the way.”

How can students make themselves stand out to an employer?

Here are three MUST DOs in order to stand out to any employer: 

  1. Dress to fit the job you’re interviewing for. If you look good, you’ll feel good and therefore have more confidence when you go in for your interview. 
  2. When you get an interview of any kind (phone, video chat, in-person, etc.) it’s really important to ask questions. Come prepared with some to rattle off when they ask you if you have any questions. It’ll show that you’re interested to learn more about the position you’re interviewing for and the company.
  3. If you’re doing an in-person interview bring some thank you notes with you so that way when you’re finished you can write one up in the lobby of the building and leave it with the front desk to send up to your interviewer. If you’re doing a virtual or phone interview, send a thank you email to the employer right after the meeting. If you do these 3 things you’ll have a better chance at getting a follow-up interview than someone who didn’t come as prepared as you. 

What advice do you have for students whose job or internship offers have been rescinded?

If your job or internship has been rescinded, stay positive! It happens, and you’re definitely not alone. Just be understanding of the employer for doing what they did and remind them you’re very interested in working with their company and to keep you in mind for any openings they may have in the future. 

On a side note, if you get rejected from a job, my best advice for you is to reach out to the employer and simply ask “why.” Ask them if they can offer up any advice to strengthen your interviewing skills. You just might find out you’re overqualified for a job or possibly that there was something you did in your interview that you can easily fix for the next one. 

What advice do you have for students looking to enter the media industry?

It’s not all about what you know… it’s about who you know. It’s VERY important in this industry to make and maintain connections. I honestly can’t stress this enough. 

Check out our Career Library for resources on Networking 101. Here is also a great article from LinkedIn on tips about networking during a pandemic. If you need support as you navigate the job search process, come see us virtually

Who’s Hiring: Recruiting Trends in Media, Communication, Arts & Entertainment

COVID-19 has hit many industries with layoffs, furloughs, and a lot of uncertainty. Nearly all areas of the MCAE community decreased hiring due to COVID. Many of these industries rely heavily on live events and freelance professionals. This document gives an overview of industry trends & updates on what’s happening in the media, arts, communication, and entertainment industries in the age of COVID. 

Film & Entertainment


  • Major entertainment festival cancellations and postponements 

Animation


  • Some studios have transitioned to remote work and are conducting business as usual (i.e. Disney Television) 
  • Industry has not shut down like most others, but things are moving as a slower rate
  • Nickelodeon Animation Studio & Warner Brothers working remotely 
  • Fox-owned Bento Box Entertainment (creator of Bob’s Burgers) is hiring 500 artists and production staff across Los Angeles, Atlanta and London. It has openings for about 20 freelance production personnel. 
  • Animated music videos anticipated (Atlantic Records)
  • Magic Leap startup, laid off 1,000 employees—around half its workforce. 
  • Types of roles posted?
  • Lead 2D Animator at Minnow Mountain
  • Animator at Peloton
  • Gameplay Animator (Contract) at Playstation 

Marketing, PR, & Social Media


    • Walker Sands

Publishing, Copyediting, & Journalism


  • Online book sales have increased
    • After Powell’s Books in Portland, OR, reportedly laid off about 85 percent of its staff on March 15 when it closed five stores, the bookseller re-hired 100 of those employees due to online sales demand. 
  • New marketing campaigns pushed up
  • Comics industry has been hit hard
  • Online proofreading and editing services still operating 
  • News media job market in crisis 
    • Smaller city-wide or state-wide news outlets particularly vulnerable
    • Local newspapers are currently losing 30-60% of advertising due to the coronavirus.
    • Newsrooms furlough employees rather than lay them off
    • However, there is a surge in readers
  • Freelancers are limited not only by newsroom budgets but also by their lack of company-sponsored health insurance.
  • Types of Roles

Job Searching in Film During COVID

The pandemic has left the film & entertainment industry in a pretty challenging spot. As social distancing measures have left much of the industry at a standstill, layoffs and furloughs have hit with high numbers. While this may seem challenging, there are still things you can do to build your skills and grow your network. Here are suggestions if you’re searching for jobs in film & entertainment: 

 

Review your skillset

As someone interested in film, you probably have a lot of unique skills and abilities. Identifying your skills will help you see how they can connect to different types of opportunities and career options. 

Explore new skills

The pandemic has presented a lot of opportunities to develop new skills with free online courses. Remote tools like Asana, Slack, and Zoom will become more connected to work culture, so consider learning these tools to expand your skill set. 

Join an online community 

Connecting with people who share similar career goals will help you in your job search. In response to COVID, many online communities have begun sharing information about recruiting opportunities and jobs. Check out the slack filmmakers communityfreelancers, and the writers hangout

Connect with industry professionals 

Connecting with industry professionals is a way to build your network. Through LinkedIn and DePaul’s Alumni Sharing Knowledge network, you have access to alumni in a variety of industries. Attend online networking events to connect with professionals in the industry. Use social media sites like Twitter and Facebook to stay connected to the industries. 

Consider using freelance apps 

Freelance apps are a way to get experience on projects for payment. Apps like Fiverr, Upwork, Freelancer, and Toptal offer ways to get project-based work, which will give you practical skills and make you competitive for future opportunities. 

 

Need help identifying your skills or career options? Come visit us virtually!
We’re here to help.