Tag: copywriter
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Is Copywriting Your Gig?
By: Kenny Lapins, DePaul LAS 1991, senior copywriter for Centrifuge Brand Marketing As you look beyond your collegiate career to the lifelong career that lies ahead of you, you’re probably asking yourself, “How do I invent a time machine so I can stay 21 forever.” But once you realize pursuing such technology is mere folly,…
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Lessons Learned: Believe in the Company You Work For
By: Kenny Lapins, Alumni Sharing Knowledge (ASK) mentor and DePaul University graduate from the College of Liberal Arts and Social Sciences In this article, Kenny Lapins, DePaul alumnus and mentor, and senior copywriter at Simple Truth, discusses the process of identifying your core competency and defining your career. And, finally, the power of believing in…
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