This Week’s Hiring Trends: Media, Communication, Arts & Entertainment

Updated 7/2/2020

Given the rapid changes associated with the pandemic, we will be regularly sharing reporting trends in hiring sectors across the Chicagoland area in the Media, Communication, Arts, and Entertainment career community. This week, we’re focusing on trends in Advertising & Public Relations.

This week’s Key Take-aways

Public Relations, Digital Marketing, & Strategic Planning are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings 15% of the time for Public Relations, 12% for digital marketing, and 12% for strategic planning.
Communications, Management, & Sales are the top soft skills to showcase in your resume with the frequency of these skills showing up 64% of the time for communications, 39% for management, and 36% for sales
21% of postings require 0-1 years of experience.
Oracle, Abbvie, & MarketCrossing are the top companies posting.

According to EMSI, the number of active job postings for Advertising & PR have declined by nearly 31% from June 2020. The decline in roles has been consistent for the last week. Public Relations, Digital Marketing, & Strategic Planning are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings 15% of the time for Public Relations, 12% for digital marketing, and 12% for strategic planning. Communications, Management, & Sales are the top soft skills to showcase in your resume with the frequency of these skills showing up 64% of the time for communications, 39% for management, and 36% for sales. 21% of postings require 0-1 years of experience. Oracle, Abbvie, & Marketcrossing are the top companies posting.

The DePaul Career Center is here to help you reach your career goals. Check out our Summer 2020 Programming Calendar to get information on programs to help your job search during a pandemic, upskill, and more! Meet with your Media, Arts, Communications, & Entertainment Career Advisor to make sure you are showcasing the skills and experiences employers are looking for.

Updated 6/24/2020

This week’s Key Takeaways

Journalism, Copywriting, & Adobe Photoshop are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings 30% of the time for Journalism, 28% for copywriting, and 14% for Adobe Photoshop.
Opportunities for Copywriters include 1,369 opportunities, 290 for videographers, and 167 for sales photographers.
Communications, Writing, & Editing are the top soft skills to showcase in your resume with the frequency of these skills showing up 61% of the time for communications, 38% for writing, and 32% for editing.

According to EMSI, the number of active job postings for Journalism, Entertainment, & Production declined by nearly 31% from May 2019 to May 2020. While postings have declined, It is encouraging to note that 33% of openings in Journalism, Entertainment, & Production only require 0-1 years of experience. Similarly, 18% of openings are listed as entry-level positions, with no experience listed. Journalism, Copywriting, & Adobe Photoshop are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings 30% of the time for Journalism, 28% for copywriting, and 14% for Adobe Photoshop.

When it comes to recruiting at DePaul specifically, remember the importance of completing your Handshake profile so employers can proactively reach out to you! Check out this article for tips on how to woo recruiters. We’ve also recently launched a Career Community Linkedin Group to stay connected! We’d love to have you join! Meet with your Media, Communication, Arts, and Entertainment Advisor to talk about career opportunities!

Key Takeaways:

Public Relations, Digital Marketing & Strategic Planning are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings around 12-15% of the time.
Opportunities for Research Analysts (Life, Physical, and Social Science), Marketing Coordinators, and Marketing Managers lead the pack at 19,831 positions in the Chicagoland area.
Employers, such as Vizion Group, Welcome Wagon, and Tribune Media Company are proactively connecting with DePaul students on Handshake. Make an appointment with your Media, Communication, Arts, and Entertainment Advisor or Ambassador today to make sure your profile stands out to top employers!
Nexxt, Illinois.gov,, Employmentcrossing, and Learn4good are reported by Emsi to be the top posting sources.

According to EMSI, across the domains of Advertising & Public Relations, the number of active job postings declined by nearly 31% from May 2019 to May 2020. While postings have declined, It is encouraging to note that 21% of openings in Advertising & PR only require 0-1 years of experience, which is great news for 2020 grads. Similarly, 20% of openings are listed as entry-level positions, with no experience listed. Public Relations, Digital Marketing & Strategic Planning are the top hard skills to showcase in your resume with the frequency of these skills showing up in job postings around 12-15%.

When it comes to recruiting at DePaul specifically, remember the importance of completing your Handshake profile so employers can proactively reach out to you!
On Handshake there are nearly 1,500 employers in the Advertising, PR, and Marketing Industry. These are a part of the over 900 employers with active postings who are looking to hire DePaul students right now!
Meet with your Media, Communication, Arts, and Entertainment Advisor or Ambassador to make sure you are showcasing the skills and experiences employers are looking for.