By: Michael Elias, Media, Communication, Arts & Entertainment Career Community Advisor

The idea of customizing a cover letter to each individual position you apply to can feel like a daunting task, particularly if you want to cast a wide net and apply to multiple roles.

For students with an interest in Media, Communication, Arts & Entertainment, cover letter writing can feel especially tedious when, more often than not, a portfolio or demo reel is also required. Your resume highlights your career history, the portfolio/reel provides concrete evidence of your work, and the cover letter can be a space to fill in any relevant gaps that those materials don’t convey.

Advertising, Public Relations, and Digital Marketing

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Professionals in these industries are going to expect some level of creativity in applicant cover letters, even if you’re not applying for copywriting roles. One of the best ways to do this is by grabbing their attention in your opening paragraph, ideally by telling a story. This story might express your enthusiasm for the specific company, highlight relevant skills, and/or emphasize your passion for a relevant cause.

If you’re stuck, review some of the campaigns that firm or agency has developed. Do any of them inspire you? Does your individual writing style match theirs? Are there specific values evident in these campaigns that align with what you want to convey in your work? Any of these can be a strong starting point to tell a relevant story and make a direct connection to the company.

Arts and Arts Administration

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For students seeking opportunities in graphic, photography, and/or studio arts, your creative portfolio will do much of the heavy lifting. Your cover letter, then, can be used to make a case for how your aesthetic sensibility aligns with the studio you’re applying to, and/or what inspires you about the work being done by that particular artist. Behavioral attributes, such as the ability to provide and receive constructive criticism, are worth mentioning as well, particularly if you can provide an example of how you’ve demonstrated these in the past.

If you’re looking to break into arts administration, your task is two-fold.

  1. Make sure you are speaking to relevant attributes outlined in the job description, which may range from advocacy for the arts to building relationships with patrons to event planning to writing funding proposals.
  2. Genuinely and enthusiastically express your passion for the organization you’re applying to. If it’s a children’s museum, talk about your interest in kid-friendly content; if it’s a gallery that specializes in, say, sculpting, describe your passion for the art form. Additional tips and skills for arts cover letters can be found in this post from BalanceCareers.com.

Entertainment and Production

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The entertainment industry can be broadly defined as anything from film/television to music to sports to digital programming. Whether your interests lie in working with a film festival or a music label, you’ll want to spend some time talking about your passion for the projects being produced by these organizations. If there’s an opening with the Chicago Underground Film Festival, express your passion for experimental cinema. If a music label specializes in punk rock, don’t waste time discussing your interest in other genres like country or opera; be sure you’re relating to their unique specialization.

For production roles, the good news is that you can generally keep these short and sweet. Unless you’re applying for a full-time position, many production jobs are going to be temporary or contract-based, and the people who hire for them generally need talent ASAP. After (briefly) summarizing your skills and expertise, use the cover letter to explicitly outline your dates of availability and other practical requirements, such as access to a car, relevant film equipment, etc. These are competitive positions, but a strong demo reel won’t compensate for your inability to arrive on set at the drop of a hat.

Journalism and Publishing

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For many journalism students, strong writing and the ability to tell a story will come naturally and serve them well in cover letter writing. What you don’t want to do is get too long-winded, which can be a challenge when you’ve been trained to write in a particular way. While hiring managers will definitely want to assess your written communication skills, let your writing samples do the heavy lifting here; keep the cover letter short and to the point. For broadcast students, it’s important to demonstrate that you are a visual storyteller and the various platforms you have experience with. Your reels will communicate many of the skills employers are looking for here, but if your samples only emphasize one broadcast medium (e.g. podcasts), use the cover letter to talk about other relevant production skills (e.g. videos, blogs) and other relevant media you may have experience with.

If your interest is in the publishing industry, you’ll find that many of the same tips for arts administration professionals apply here. Specifically, roles in the publishing field may include editing and writing, but also span everything from sales to marketing to legal to accounting. Make sure that you’re highlighting experiences that are directly related to that individual position. If you have a particular passion for the output of the company (be it a publishing house, literary journal, trade publication, etc.), be sure to talk about this, as well.

Conclusion

The above strategies provide insight into industry-specific cover letter tips, but it’s important to be aware of the appropriate structure and format needed for these documents. If you’re writing your first cover letter (or just need a refresher), this online guide provides a great template. Afterward, stop by the Career Center to take advantage of our drop-in resume and cover letter advising service; we’ll help you to become more prepared and confident to take the next step in the application process.